You may have noticed a refreshing change in the produce section of your grocer lately. A few months ago, Chiquita Bananas underwent a vibrant and refreshing rebranding, most visible in the bright and playful cartoon faces on the familiar blue stickers that adorn the fruits. Designer DJ Jeff was given the supposedly simple task of making bananas cool, and man did he run with it!
The ultimate culmination of the project came in EatAChiquita.com, where users can design their own face for the Chiquita sticker, share it with friends, slap it on some merchandise and even engage in a breakdance battle against bananas that have gone bad. Safe to say these bananas are definitely fun.
Bananas have always been “in” with the infant and health-aware markets because of their softness (teeth are rarely necessary to enjoy) and potassium content. They’re also absolutely essential for smoothies. The cartoon graphics naturally make the fruit seem more friendly and playful, likely attracting the coveted young-and-hip demographic (it’s no accident the graphics are not unlike those of the ever trendy Kid Robot brand). Social networking aspects always help with the with-it 2.0 generation as well and provide a source of free advertising, as EatAChiquita proudly sports both Facebook and Twitter integration.
Play a 'Dance Dance Revolution'-type game to play with your banana and post your sticker on this public wall or view other people's banana stickers.
Bananas have always been my favorite raw fruit for sheer portability, so anything to make them more socially acceptable is sweet in my book. Let’s all embrace this hip new branding and be trendsetters by eating bananas in public! We’ll be *snicker* taste-makers!
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