Singer and fashion tornado Lady Gaga has been named as a creative director for Polaroid. Her words from the Polaroid press release:
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects”, said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
This is the sort of crazy news that comes out of the Consumer Electronics Show. Oh yeah, that and Toyota’s new concept car marketed at… um… chip musicians?
Via their press release:
ED² designers looked to capture the vivid, high-energy appeal of what has come to be called the 8-bit generation. Popularized in the early 80′s, 8-bit microprocessor technology dominated the budding home video game industry. Today, 8-bit is considered a specific retro-style that is embraced by such things as 8-bit genre music and 8-bit inspired art.
On the not-insulting side, they also state that the concept is more fuel-efficient and a lower price point than Toyota’s own Prius, which means I actually kind of want this car. I know, I’m scared too…
Lady Gaga business card photo via Best Week Ever.
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